BELOVED INSTITUTION: Hog Island Oyster Co. has five restaurants in the San Francisco Bay Area and is adding more. It is also opening another oyster hatchery, a testament to its continued popularity.ESTABLISHED AUTHOR: John Ash is a prolific author, cooking-show host, and a two-time James Beard Award winner, lending him a considerable platform.COMPREHENSIVE COOKBOOK: Along with more than 200 recipes, The Hog Island Book of Fish & Seafood also features helpful notes, tips, and pairings, as well as beautiful photographs and illustrations.SUSTAINABILITY SAVVY: As more consumers begin turning toward alternative food sources in the face of climate change, the demand for sustainably grown seafood has grown exponentially.